Jack Dexter / esa-blogs

I've been looking into improving the SEO of a website recently, and one thing I've noticed is that many businesses jump straight into making changes without really understanding what is holding them back.

Sometimes the problem isn't a lack of content or backlinks — it can be poor site structure, technical issues, targeting the wrong keywords, or simply not having a clear strategy behind the work.

I came across this SEO consulting service while researching different approaches: https://equinox.company/service/consulting-seo

What makes SEO consulting interesting is that it seems less about doing random optimisations and more about getting an outside expert perspective on what should actually be prioritised. A good strategy can probably save a lot of time by focusing resources on changes that have the biggest impact.

Has anyone here worked with an SEO consultant before? Did having an external strategy help identify problems you had overlooked, or do you think most SEO improvements can be handled internally with enough research?